Our Blog has Moved

Thanks you for visiting the NordicClick blog. We have moved our blog to http://nordicclick.com/blog/. Please adjust your bookmarks accordingly.

‘Swamp People’ and Analytics??

Do you know any?  Do you watch the show?  I caught myself watching a recent episode where Bubba and his son (yes you guessed it; Bubba Jr.) were wrasslin’ gators down in Louisiana.

Swamp People and Analytics??

I could not for the life of me understand the lifestyle, but I’m sure they could say the same about living in a climate that has well over 100 degree temperature swings from summer to winter.

That got me thinking about the types of visitors we have on our clients sites.  There are certainly visits from both LA and MN, but more than that, visitors from across the globe.  How much do we really know about their click path, their struggles (language, vernacular, etc.).  After all, our lead form page says “Contact Us”, not “Git’r done”.

Spend some time this week going through the subtle differences in user experience via your analytics package.  I bet you will find something of value that could allow for some changes in your site to better assist people from different states or different countries.

You can even try to find a Bubba or Sven to help you out. 

Let me know what you find ~ sharing is good.

Jeff Nordeen

NordicClick Interactive

Snowstorms and Analytics

As often proved in Freakonomics, two seemingly uncorrelated events can prove to be highly causal.  Take the monster snowstorm followed by a deluge of people working virtually

Enough Already!

during President’s day in Minnesota.

We had several local clients trip their Google Alert settings for spikes in traffic (primarily consumer brands) as web surfing became an all day break from the monotony of working from the home office, coffee shop, etc.

Did your site see any peculiar behavior?

Also, if you had any great pics from the storm feel free to send them in.  It’s always good to look back on these days when it’s 90 degrees and humid.

 

Jeff Nordeen

NordicClick