‘Swamp People’ and Analytics??

Do you know any?  Do you watch the show?  I caught myself watching a recent episode where Bubba and his son (yes you guessed it; Bubba Jr.) were wrasslin’ gators down in Louisiana.

Swamp People and Analytics??

I could not for the life of me understand the lifestyle, but I’m sure they could say the same about living in a climate that has well over 100 degree temperature swings from summer to winter.

That got me thinking about the types of visitors we have on our clients sites.  There are certainly visits from both LA and MN, but more than that, visitors from across the globe.  How much do we really know about their click path, their struggles (language, vernacular, etc.).  After all, our lead form page says “Contact Us”, not “Git’r done”.

Spend some time this week going through the subtle differences in user experience via your analytics package.  I bet you will find something of value that could allow for some changes in your site to better assist people from different states or different countries.

You can even try to find a Bubba or Sven to help you out. 

Let me know what you find ~ sharing is good.

Jeff Nordeen

NordicClick Interactive

Snowstorms and Analytics

As often proved in Freakonomics, two seemingly uncorrelated events can prove to be highly causal.  Take the monster snowstorm followed by a deluge of people working virtually

Enough Already!

during President’s day in Minnesota.

We had several local clients trip their Google Alert settings for spikes in traffic (primarily consumer brands) as web surfing became an all day break from the monotony of working from the home office, coffee shop, etc.

Did your site see any peculiar behavior?

Also, if you had any great pics from the storm feel free to send them in.  It’s always good to look back on these days when it’s 90 degrees and humid.

 

Jeff Nordeen

NordicClick

Adam Proehl to speak at San Francisco eMetrics Summit in March 2011

NordicClick’s own Adam Proehl will be featured on a panel at the eMetrics Marketing Optimization Summit being held in San Francisco from March 13-18, 2011.  The eMetrics Marketing Optimization Summit is recognized worldwide as one of the leading e-marketing conferences in the world with 2011 events being held in Munich, Toronto, Sydney, Paris, Stockholm, Washington DC, and London in addition to San Francisco.

The Marketing Optimization Summits typically bring out some of the best and the brightest speakers and industry thought leaders and the 2011 San Francisco summit is no exception. Featured keynotes from founder Jim Sterne, Eric T. Peterson from Web Analytics Demystified, and Guy Kawasaki from Garage Technology Ventures are planned.

Topics covered will include website optimization, search analytics, campaign optimization, web 2.0 optimization, public sector metrics, behavioral targeting, competitive analysis, customer experience, statistical analysis, business implementation, and multi-channel marketing metrics.

Adam’s panel is called “Free and Cheap Tools”  and will be held on Monday, March 11 from 11-12 PST in the Web Analytics Fundamentals track.  He and his fellow panelists, John Marshall from Market Motive, and Benjamin Rudolph from Relevance Advisors,  will share 30 free or low cost tools they’ve used in their marketing efforts.  You don’t have to spend a lot of money on search and analytics tools to plan your media, test your offers, and optimize your site.   Session attendees will learn about the best survey, analytics, social media, and competitive intelligence tools and will walk away armed with new knowledge.

Early Bird registration is now open through January 28, 2011 and can be found here.  We look forward to seeing you there.