‘Swamp People’ and Analytics??

Do you know any?  Do you watch the show?  I caught myself watching a recent episode where Bubba and his son (yes you guessed it; Bubba Jr.) were wrasslin’ gators down in Louisiana.

Swamp People and Analytics??

I could not for the life of me understand the lifestyle, but I’m sure they could say the same about living in a climate that has well over 100 degree temperature swings from summer to winter.

That got me thinking about the types of visitors we have on our clients sites.  There are certainly visits from both LA and MN, but more than that, visitors from across the globe.  How much do we really know about their click path, their struggles (language, vernacular, etc.).  After all, our lead form page says “Contact Us”, not “Git’r done”.

Spend some time this week going through the subtle differences in user experience via your analytics package.  I bet you will find something of value that could allow for some changes in your site to better assist people from different states or different countries.

You can even try to find a Bubba or Sven to help you out. 

Let me know what you find ~ sharing is good.

Jeff Nordeen

NordicClick Interactive

Search engine marketing – The big boys dominate paid search – Internet Retailer

In theory, retail paid search is a wide-open system where any marketers with the right bid at the right time can purchase the keywords they want for their latest paid ads and pay-per-click campaigns.

But in reality, as pay-per-click advertising becomes more complex and specialized, it’s the big merchants with the best-known brands, deepest pockets and most sophisticated technology that are dominating paid search marketing and the use of general keywords in major merchandising categories.

Learn more from this informative article: Search engine marketing – The big boys dominate paid search – Internet Retailer.