‘Swamp People’ and Analytics??

Do you know any?  Do you watch the show?  I caught myself watching a recent episode where Bubba and his son (yes you guessed it; Bubba Jr.) were wrasslin’ gators down in Louisiana.

Swamp People and Analytics??

I could not for the life of me understand the lifestyle, but I’m sure they could say the same about living in a climate that has well over 100 degree temperature swings from summer to winter.

That got me thinking about the types of visitors we have on our clients sites.  There are certainly visits from both LA and MN, but more than that, visitors from across the globe.  How much do we really know about their click path, their struggles (language, vernacular, etc.).  After all, our lead form page says “Contact Us”, not “Git’r done”.

Spend some time this week going through the subtle differences in user experience via your analytics package.  I bet you will find something of value that could allow for some changes in your site to better assist people from different states or different countries.

You can even try to find a Bubba or Sven to help you out. 

Let me know what you find ~ sharing is good.

Jeff Nordeen

NordicClick Interactive

Snowstorms and Analytics

As often proved in Freakonomics, two seemingly uncorrelated events can prove to be highly causal.  Take the monster snowstorm followed by a deluge of people working virtually

Enough Already!

during President’s day in Minnesota.

We had several local clients trip their Google Alert settings for spikes in traffic (primarily consumer brands) as web surfing became an all day break from the monotony of working from the home office, coffee shop, etc.

Did your site see any peculiar behavior?

Also, if you had any great pics from the storm feel free to send them in.  It’s always good to look back on these days when it’s 90 degrees and humid.

 

Jeff Nordeen

NordicClick

Social Media Metrics – The Ultimate Actionable Data

By Adam Proehl

Last week I wrote a post about the four kinds of data (Actionable, Interesting, “Who Cares?”, and Golf Course Executive Brag” data).  At the Pubcon Vegas Conference a couple of weeks ago, I showed a slide which stated quite simply that Social Media Metrics can provide the ultimate in actionable data.

Here’s why: Forget trying to measure Social Media ROI for a second – that’s a topic for another post.  The obvious point I want to make here is that your customers and prospects are telling you something. They may or may not be directly talking to you, but in either case, they’re talking about you and it makes sense for you to listen.  You have the ability to take action immediately because those who are talking are telling you:

• What they want…
• What they need…
• What they think they need, but may not know for sure…
• What they like…
• What they hate…
• You suck…
• Why you suck…
• How to not suck…
• You rock…
• Why you rock…
• Why you’re better than a competitor…
• Why you’re worse than a competitor…
• What their intentions are…
• They have questions …
• They have a concern causing them to hesitate…
• They’re indifferent to your brand, products, or services…
• They just became mayor…
• If they’re physically at your business …

You get the idea.  Granted, at best social media conversations only provide a sampling of how your customers feel and those that do tweet or post my be more passionate or opinionated than those that don’t.  However, as a brand you would be making a mistake if you’re not open to treating  the data you get from these metrics as something that is actionable and potentially representative of your customer base.

Thanks for reading. Feedback is always welcome.

adam@nordicclick.com

@adamproehl