Snowstorms and Analytics

As often proved in Freakonomics, two seemingly uncorrelated events can prove to be highly causal.  Take the monster snowstorm followed by a deluge of people working virtually

Enough Already!

during President’s day in Minnesota.

We had several local clients trip their Google Alert settings for spikes in traffic (primarily consumer brands) as web surfing became an all day break from the monotony of working from the home office, coffee shop, etc.

Did your site see any peculiar behavior?

Also, if you had any great pics from the storm feel free to send them in.  It’s always good to look back on these days when it’s 90 degrees and humid.

 

Jeff Nordeen

NordicClick

Check out our new Web site

NordicClick just launched our new site at www.NordicClick.com! The new design gives us an opportunity to provide our visitors with more information about our Interactive Marketing services. We’ve also added information about clients we work with, technology we use and how to get in touch with us.

Visit the new NordicClick Web site and let us know what you think of our new design. We’ll be updating the rest of the website in the coming months and would love to get your feedback.

Search engine marketing – The big boys dominate paid search – Internet Retailer

In theory, retail paid search is a wide-open system where any marketers with the right bid at the right time can purchase the keywords they want for their latest paid ads and pay-per-click campaigns.

But in reality, as pay-per-click advertising becomes more complex and specialized, it’s the big merchants with the best-known brands, deepest pockets and most sophisticated technology that are dominating paid search marketing and the use of general keywords in major merchandising categories.

Learn more from this informative article: Search engine marketing – The big boys dominate paid search – Internet Retailer.