Search Engine Marketing Specialist

We’re growing and looking for a Search Engine Marketing Specialist. If you have SEM experience or know of someone who does, please let me know.

As a Search Engine Marketing Specialist you will leverage our Interactive set of tools along with your knowledge to add value to NordicClick and its clients. Our Search Engine Marketing services aid our clients in the implementation and optimization of robust Pay Per Click and Search Engine Optimization. This position is permanent for full time employment.

Click here for more information.

Mike McAnally

Live from PubCon Vegas

NordicClick is well represented this year at PubCon 2010 in Las Vegas. PubCon is the premier search and social media conference and expo for Interactive Marketing professionals.

PubCon is supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in Social Media, Affiliate marketing, Search Engine Marketing (SEO & PPC)  and Web Metrics will offer a week-long look at the future of technology presented by many of the world’s top speakers.

Our own Adam Proehl will be presenting on Social Media Measurement and Signals.

Feel free to follow us on Twitter (@adamproehl, @mmcanally, @NordicClick @karensams, @BlindSideSEO).

Mike McAnally

 

PubCon, the premier search and social media conference and expo will hold its multi-track Las Vegas event on November 8 – 11, 2010 at the Las Vegas Convention Center South Hall in sunny Las Vegas, Nevada.

PubCon Las Vegas 2010, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world’s top speakers.

Google Instant and it’s Instant Impact

by Mike McAnally @nordicclick

There is a lot of buzz around Google’s release of ‘Instant’ searching. Instant is a game changer in regards to the way agencies and companies manage their organic and paid search programs. I have conducted a lot of research by submitting numerous keyword searches and have compiled some observations:

1. Instant rewards powerful brands with high page rank – When you type in the letter ‘H’ the first returns are hotmail, hulu, home depot and Hennepin county as my geo-location result.
2. Instant rewards unique names – It occurred to me that Instant was much like Scrabble. The more unique your name was the easier it was to get a high ranking, similar to a high word score in the game.
3. Instant will create a battle for a single letter – Who ever thought that a single letter typed into a search engine would be so important.  Zappos clearly has a monopoly on the letter Z. However, when you type in ‘E’ I guarantee you that ESPN and Expedia would love to leapfrog eBay for that top spot.
4. Instant adds a ‘pop culture’ distraction – Almost every search I made resulted in a movie, sports team, celebrity, or city with images and results below the screen. That could be just enough to throw off someone’s chain of thought resulting in a different path then originally planned.
5. Instant allows an opt out – You can turn off Instant in an Instant! It will be interesting if Google will divulge the number of people who turn it off.
6. Instant causes Instant Buzz – Anything Google releases causes a buzz and results in millions of conversations. All those Social Media tracking tools will be on fire today.
7. Instant feels Big Brother-ish – Start typing in a keyword and if Instant nails it with the first search result it actually felt a little creepy almost like someone was reading my mind.
8. Instant opens the door for black hat searches – By optimizing for the first few letters scammers may be able to direct searches to damaging malware and spyware sites.
9. Instant makes SEO even more relevant – SEO and the correct selection of keywords will result in more traffic. Sites with solid SEO best practices will benefit by keying in on the terms most important to their business. Throwing mud against the wall no longer will suffice.
10. Instant makes long-tail terms more relevant – Some people are saying that Instant will kill the long-tail but I think search behavior will lead users to keep typing until they reach the keyword that is in their mind. For example, Allen Edmonds shoes is a client of ours. With Instant I needed to type in Allen before I saw a search result. But once I hit ‘Allen Ed’ I started to see more specific results including the actual name of shoes. This leads the searcher to product detail pages bypassing the home and category page that are often the choke points for sales and conversions.

Let me know your thoughts. I am sure I will receive them in an Instant!