In theory, retail paid search is a wide-open system where any marketers with the right bid at the right time can purchase the keywords they want for their latest paid ads and pay-per-click campaigns.
But in reality, as pay-per-click advertising becomes more complex and specialized, it’s the big merchants with the best-known brands, deepest pockets and most sophisticated technology that are dominating paid search marketing and the use of general keywords in major merchandising categories.
Learn more from this informative article: Search engine marketing – The big boys dominate paid search – Internet Retailer.
Posted by Adam Proehl 
